Nureca is a B2C firm that specialises in home healthcare and wellness products. Its products are known for their quality, durability, usefulness, usability, and inventive designs.
Customers can use the company’s resources to track chronic illnesses and other disorders and improve their lifestyle.
Nureca is a digital-first firm that sells its goods through online channel partners like e-commerce, wholesalers, and stores.
It also has its own website, drtrust.in, where it offers products.
The product line of Nureca is currently divided into five categories, including
(i)Blood pressure monitors, pulse oximeters, thermometers, nebulizers, self-monitoring glucose devices, humidifiers, and steamers are examples of chronic device goods.
(ii) Orthopedic Products – This category includes wheelchairs, walkers, lumbar and tailbone supports, and physiotherapy electric massagers, among other things.
(iii) Breast pumps, bottle sterilisers, bottle warmers, car seats, and baby carry cots are all examples of mother and child products.
(iv) Nutritional Supplements, such as fish oil, multivitamins, probiotics, botin, apple cider vinegar, and so on.
(v) Lifestyle Products – this category includes items like smart scales, fragrance diffusers, and fitness trackers.