Electronics Mart India Limited, founded in 1980, is India’s fourth largest consumer durable and electronics store. The firm sells a wide variety of products, with a concentration on major appliances (air conditioners, televisions, washing machines, and refrigerators), mobile phones and small appliances, IT, and other items. More than 6,000 SKUs (stock keeping units) from more than 70 consumer durable and technology companies are included in the company’s portfolio.

Electronics Mart India Limited’s business models are as follows:

1. Ownership Model: The underlying property, including the land and building, is owned by the corporation.

2. Lease Rental Model: The firm has negotiated a long-term lease with the property owner (s). As of August 15, 2021, eight of the company’s 99 locations are owned, while 85 are leased.

The company does business through three channels: retail, wholesale, and e-commerce.
Retail: As of August 15, 2021, there are 99 stores, 88 of which are Multi Brand Outlets (“MBOs”) and 11 of which are Exclusive Brand Outlets (“EBOs”) (“EBOs”). For the fiscal years 2021, 2020, and 2019, retail revenue was Rs 29,312.84 million, Rs 28,991.35 million, and Rs 25,801.72 million, respectively.

Wholesale: The firm also engages in the wholesale of consumer durables, supplying items to single-shop merchants in the Andhra Pradesh and Telangana areas. For the fiscal years 2021, 2020, and 2019, the wholesale channel generated Rs. 530.53 million, Rs. 505.22 million, and Rs. 465.81 million, respectively.
E-Commerce: Currently, the e-commerce website serves as a catalogue for the things that the firm sells in shops. For the fiscal years 2021, 2020, and 2019, the income from the e-commerce channel was Rs. 444.57 million, Rs. 280.11 million, and Rs. 212.75 million, respectively.